Our objective was to create the best Merino layers in the world using 50 years of knowledge and experience from the mountains, the consumers, the knitters, the pattern makers and the wool growers.

Through special combination of knowledge and experiences we chose a different track to provide you with the most versatile and considered range of garments!

Our point of difference

We started at the beginning with the very best merino from Blenheim, New Zealand.  Sources from one flock bred in the mountains, snow, sun and sea air, our merino is completely traceable to the station it’s grown on. We only take wool from the centre of the Merino fleece giving us the strongest and most consistent fibre length.

Our knits have been created for us in New Zealand by artisan knitters enabling us to provide the best strength and density. With 1887 stitches per square inch it is 25% more dense than the next highest in the market. 

We use Merrow stitching (overlock sewing) which involves wrapping thread around fabric, yielding an efficient and uniform stitch on all critical seems, using 3 times the thread and allowing the Merino to stretch and move naturally without irritation. 

All garments are hand crafted in New Zealand by specialised machine operators who are proud to have their name on their own label sewn into each garment.