Our objective was to create the best Merino layers in the world using 50 years of knowledge and experience from the mountains, the consumers, the knitters, the pattern makers and the wool growers.

We started at the beginning with the very best Merino from Blenheim in New Zealand, Mountains, snow, sun and sea air, completely traceable to the Station its grown on. We only take the centre of the Merino fleece giving us the strongest most consistent fibre length.  Our knits have been created for us in New Zealand by artisan knitters enabling us to provide the best strength and density with 1887 stitches per square inch which is 25% more than the next highest in the market.

All garments are hand crafted in New Zealand by specialised machine operators who are incredibly proud to have their name on their own label sewn into each garment.